Be Current
Are all of your social media accounts on your ReverbNation profile current? When fans visit your profile and click your social media icons, it’s essential to direct them to up-to-date accounts. No one wants to visit a Facebook page that you haven’t updated since 2013. Do an audit of all of your accounts today – update bios, upload current photos, and start posting consistently.
Be Consistent
If you are just starting to use social media on a regular basis, start slowly and post a few times a week. As you get more comfortable, work up to posting on a daily basis. By posting unique content regularly, you will keep fans interested and excited for more. To drive engagement, post a variety of content and experiment with different mediums including text, photos, music, and videos.
In addition to posting consistently, it is important to be consistent with your branding. Try to use the same usernames across all of the different social media platforms so it is easy for fans to find you.
Be Authentic
Don’t try to be someone you are not — be yourself. Give fans a behind-the-scenes look at who you are as an artist, from snapping photos at band practice and sharing pre-show rituals to showing off your favorite guitar and highlighting your go-to stops on tour.
Be Responsive
When a fan comments on a post, posts a photo of you, or mentions you in a tweet, take the time to reply. A simple Like, Comment, Retweet, or Regram shows that you not only care about your fans, but that you care about what they have to say.
Be Engaging
Social media is about creating conversation. Try asking your fans questions, encourage them to upload photos from a show using a specific hashtag, and thank them for their support. Create opportunities for your fans to converse and share their experiences.
Summary:
- Audit all of your social media accounts today and make sure they’re up to date
- Post unique content regularly to keep fans engaged
- Be yourself — don’t try to talk or act like someone you’re not
- Respond to and engage with your fans’ comments, photos, etc.
- Create conversations with your fans
How do you use social media as an artist? What has worked for you and what roadblocks have you run into?
