Did you hear the story of the artist whose social media account got hacked and locked her out? Just like that, she lost 10k + followers. The worst part? This was the second time it had happened to her! The truth is, it happens far more often than you think, and not just to accounts with tens of thousands of followers. While sometimes it can be fixed, oftentimes, these users end up having to start from scratch and all those followers. Those potential buyers and supporters of what you offer are just….gone.
This is just one of many reasons that it is so important to have and maintain a healthy email list. Email lists might sound like something reserved for the big corporations. But when done right, your email list is the glue that holds you and your fans together. It’s a space for your most loyal followers, it’s a way to build connections, get vulnerable, and give them exclusive access to you. And best of all, unlike with social media, you don’t run the risk of losing those fans. There’s no risk of someone locking you out of your mailing list provider (and even if they do, odds are you’ve downloaded csv files of your followers and will still have their emails), or changing the algorithm (your emails will always be delivered to their inbox).
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