As artists we usually interact with our fans on social media, but what if there was a better way to create quality engagement and ultimately increase our revenue?
While social media is great to promote and create content, most people have a very short attention span when it comes to social media. This means that the content you post might not necessarily translate into more album or ticket sales. On the other hand, most people check their emails and texts on a regular basis, which creates a huge opportunity.
While text marketing is still an area where people might not always be comfortable with, email is a different playing field. In fact, 79% of emails are read, and people are much more likely to click on a link in an email. This means that ultimately people are much more likely to make a purchasing decision on email, regardless of whether you are promoting tickets for your upcoming concert, selling an album, a merchandise item, or another item on your list.
So, in this blog post, I would like to provide five ideas about using email to connect with your fans, and how to ultimately create more revenue for yourself.