One of the biggest challenges of creating a solid social media presence is to publish quality content consistently. Many artists post about concerts, recording sessions, and music videos, but they struggle with keeping their content consistent throughout their feed. 

So you got your first interview—congratulations! We spend a lot of time talking about how to secure your first few press placements. But what happens when you actually do? Well first, I hope you celebrate—this is a big deal!

Then, it’s time to talk strategy. How are you going to make the most of this interview? How will you present yourself? What stories can you tell? How do you remain professional yet relaxed enough to let your personality shine through? 

There are many great ideas for social media content, but some are more effective in driving engagement to your page.  We live at a time where social media is no longer about getting the most likes or views, but it is about creating an ongoing conversation with your fans. So here are five content ideas to help you to reach out to more fans:

Have you ever worked tirelessly on a new song, only to have it totally flop?

Or maybe you’ve spent thousands on an album, only to have the buzz die out about a day after the release?

And really, is there anything more disappointing than releasing a piece of music and feeling like no one cares? It’s incredibly discouraging!

But I’m going to let you in on a little secret—9 times out of 10, it isn’t because the music sucked. It probably isn’t even just because of the social media algorithm being against you. Instead, it has everything to do with your PR and marketing strategy—or should I say, lack of.

Getting press can feel difficult, can’t it?

Especially if you’re committed to running your own PR campaign, it can feel like a constant struggle to not only make the connections and build the relationships needed to truly get in front of the right writers, playlist makers, podcast hosts, etc. But what if I told you there’s an incredibly valuable, not so often sought out tactic that most artists in the music industry miss? Well, there is, and it’s called guest blogging.

It’s the kind of thing dreams are made of. You wake up one day and you’ve received an email from a rep at a company that you not only love but that you’ve been dying to work with for as long as you can remember. And here they are, asking you to partner with them. 

Whether performing live is a crucial source of income for you or not, artists shouldn’t wait to release new music. We don’t know what’s in store for us this fall, a year from now, or even the next few weeks. This uncertainty doesn’t sit well with musicians with new music to offer for good reason. Something like a new album can come after years of hard work. Additionally, a massive financial investment and months of planning often accompany new music. But, like so much else right now, this is where we’re at whether we like it or not. 

In 2020, capturing and keeping your audience’s attention can be a major challenge, even if yours is passionate about your music. While it might be tempting to share each and every detail of your musical journey, oversharing leaves the important things you want to say for being ignored and possibly not seen at all if you’re communicating with fans over social media. Here are five things worth sharing with your fans: