The Dos & Don’ts Of Music Promotion

Late 2017, I received a social media friend request from someone who played in a band I had grown up knowing about. I thought it was pretty cool until he messaged me and mentioned that we were both members of the Christian punk & spirit filled hardcore social media group, and asked if I had ever seen certain popular bands in that genre live in concert. I told him I had not, but that I knew of his band from a compilation I had stashed away at my parents’ house. It turns out that’s what he wanted to talk about. It wasn’t long before I discovered that he was contacting multiple people in many punk and hardcore affiliated social media groups with the same questions and the same copy-and-paste responses he had sent to me. What’s worse is that he was doing this so often he was getting on people’s nerves.

The last time this guy reached out to me, I told him very kindly that people were getting annoyed by his requests and he should probably cut back. One of the next messages he sent me was a copy-and-paste response to a question he’d sent me several messages earlier and that I had already answered. It wasn’t long after, that I asked him to stop contacting me all together.

This is not the best way to promote via social media. To avoid alienating your target audience, here are some examples of good promotion vs. bad promotion.

TylerThe Dos & Don’ts Of Music Promotion
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Do You Need Social Media As An Artist?

In today’s day and age, it’s not enough to just make music and release it. While it is not impossible to just release music, go viral, and jump-start your career, it’s becoming increasingly harder to do so.

The entry level for producers to create a professional sounding track is very low because of how affordable professional grade equipment is. The result of this is an overwhelming amount of music being released every day. This makes it more and more difficult for artists to stand out and build a career.

The playing fields have been leveled for music producers all over the world making social media an absolute necessity for artists.

DaveDo You Need Social Media As An Artist?
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5 Tips For Creating Album Art That Stands Out

Have you ever heard the expression “don’t judge a book by its cover?” Of course you have, and if you’re like me, you have definitely, 100% judged a book by its cover more than once in your life, and odds are, you’ve also judged a band’s album art more than a few times. We’re only human.

Tyler5 Tips For Creating Album Art That Stands Out
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PR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release

Money is almost always tight for musicians whether they’re just starting out or have been building their careers for a while. This makes knowing how much and what promotion efforts to invest money in a tricky task. There’s no guarantees in music, and this doesn’t just apply to whether the world will connect with your songs or not. Throwing money into an expensive PR or radio campaign won’t necessarily get you any closer to your goals, meaning there’s a certain amount of risk involved when you pay for music promotion. But for many artists, forking over precious cash for professional radio and PR campaigns ends up paying off in huge ways. And with today’s ridiculously saturated music culture, most artists need all the help they can get.

But with tight budgets and shrinking profits, many bands are forced to decide whether to invest money into radio campaigns or professional PR efforts.

JamesPR vs. Radio Campaigns – What’s The Best Bet For Your Next Album Release
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3 Ways Releasing Music Constantly Can Hurt You As A Musician

With the way the music industry has transformed to favor the instant gratification of playlists over the past couple of years, musicians are rethinking the ways they work in some significant ways. Chiefly, the breakdown of the album as music’s main music-listening format is forcing musicians of every stripe to approach making and releasing music differently to cater to music-addicted audiences with perpetually diminishing attention spans. Releasing more music more often is the only way to keep listeners engaged, conventional music industry wisdom dictates. But for as much as a non-stop musical race might sound doable to some musicians, it’s an approach that isn’t likely to work for most of us.

Dave3 Ways Releasing Music Constantly Can Hurt You As A Musician
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Why Promotion And Image Can Only Get Your Music So Far

A quick internet search will give you a myriad of ways to promote your music and cultivate your identity as an artist. There’s no getting around the fact that putting thought into the way you present and market yourself as an artist gives you the best chance at getting your music heard in this brutally competitive music climate. But artists get it wrong when they put image and promotion over everything else when it comes to their work.

DaveWhy Promotion And Image Can Only Get Your Music So Far
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Why Press And Radio Outlets Haven’t Caught Up To Music Streaming

Music has changed in some remarkable ways over the past couple of years. Playlists are giving massive amounts of exposure to previously unknown artists of every age and experience level and analytic information provided by streaming platforms can now tell musicians detailed information about just who is listening to their music and how they discovered it.

But the biggest change in music we’re seeing is the breakdown of the album format. In 2016, researchers found that listeners were beginning to listen to music more on playlists than they were through traditional albums. This represents an Earth-shattering change for the music industry, and we’re nowhere near the point of being able to comprehend what it all means. But something that’s easy to see in the short term is that press and radio outlets appear to be slow to adjust to music’s new reality.

AgniWhy Press And Radio Outlets Haven’t Caught Up To Music Streaming
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5 Ways To Wow Press With Your Promo Photos

First impressions really do matter.

When it comes to cementing that favorable first impression, you probably think about a well crafted bio, a tight live show, or an engaging social presence—and you’d be right! All of those things are paramount in creating not only a great first impression, but a favorable connection long term. But there’s one area that artists tend to overlook—promo photos.

Whether you’re about to embark on a PR campaign or just outfitting your social media, press photos are going to play an important role. So how do you create photos that can wow press, while pulling in new fans? Read on.

Jay5 Ways To Wow Press With Your Promo Photos
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