Have you ever worked tirelessly on a new song, only to have it totally flop?
Or maybe you’ve spent thousands on an album, only to have the buzz die out about a day after the release?
And really, is there anything more disappointing than releasing a piece of music and feeling like no one cares? It’s incredibly discouraging!
But I’m going to let you in on a little secret—9 times out of 10, it isn’t because the music sucked. It probably isn’t even just because of the social media algorithm being against you. Instead, it has everything to do with your PR and marketing strategy—or should I say, lack of.