Have you ever worked tirelessly on a new song, only to have it totally flop?

Or maybe you’ve spent thousands on an album, only to have the buzz die out about a day after the release?

And really, is there anything more disappointing than releasing a piece of music and feeling like no one cares? It’s incredibly discouraging!

But I’m going to let you in on a little secret—9 times out of 10, it isn’t because the music sucked. It probably isn’t even just because of the social media algorithm being against you. Instead, it has everything to do with your PR and marketing strategy—or should I say, lack of.

Getting press can feel difficult, can’t it?

Especially if you’re committed to running your own PR campaign, it can feel like a constant struggle to not only make the connections and build the relationships needed to truly get in front of the right writers, playlist makers, podcast hosts, etc. But what if I told you there’s an incredibly valuable, not so often sought out tactic that most artists in the music industry miss? Well, there is, and it’s called guest blogging.

It’s the kind of thing dreams are made of. You wake up one day and you’ve received an email from a rep at a company that you not only love but that you’ve been dying to work with for as long as you can remember. And here they are, asking you to partner with them. 

Whether performing live is a crucial source of income for you or not, artists shouldn’t wait to release new music. We don’t know what’s in store for us this fall, a year from now, or even the next few weeks. This uncertainty doesn’t sit well with musicians with new music to offer for good reason. Something like a new album can come after years of hard work. Additionally, a massive financial investment and months of planning often accompany new music. But, like so much else right now, this is where we’re at whether we like it or not. 

In 2020, capturing and keeping your audience’s attention can be a major challenge, even if yours is passionate about your music. While it might be tempting to share each and every detail of your musical journey, oversharing leaves the important things you want to say for being ignored and possibly not seen at all if you’re communicating with fans over social media. Here are five things worth sharing with your fans:

When it comes to sustaining a serious music career, nothing matches the power of an artist focusing on making the best work they can day in, day out, year after year. But there are times when we miss opportunities for our work by ignoring the non-musical aspects of our careers. This can vary from DIY show booking or pitching music to blogs, playlists, and radio stations. One important asset that musicians should be paying more attention to is collaborations with non-musical artists. 

One of the best ways to receive passive income is from your streaming revenue. To get a consistent revenue stream, having your songs placed on playlists is very important. Depending on the playlist size, you can receive consistent streaming numbers as well as a solid following. So in this post, I’d like to offer four ways you can get playlisted to build a consistent revenue stream.

With touring being out of the picture for the foreseeable future, it is time for musicians to increase revenue in alternative avenues. Fortunately, as artists, we are lucky to live in a time with so many new tools at our disposal to help us generate some extra money. 

A great way to create an alternative revenue stream is by creating regular content on subscription services. So how does it work? The proposition here is that an artist will create content weekly or monthly and in exchange, fans will pay them a certain amount of money on a regular basis. 

Being at home is a great opportunity for creating more content and to get fans to subscribe on a monthly basis to consume your content. So, in this post I’d like to talk about four types of content artists can generate for subscription services.