How Not To Pitch Your Music To Press Outlets

Pitching a new single, EP, or album to press outlets, blogs, and music tastemakers is an almost mandatory part of trying to make your mark in music today. Yes, you can fork over a bunch of money have an expert PR firm do it for you, but most artists don’t have the kind of expendable cash to make that happen every time they put out new music. A great pitch can help give your music real traction and momentum, but it’s not easy. Bands waste an incredible amount of time and energy spinning their wheels by sending bad pitches that are never likely to get read in the first place. Here’s what you shouldn’t be doing if you’re an artist trying to pitch your music to press outlets.

RebeccaHow Not To Pitch Your Music To Press Outlets
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5 Side Jobs For Musicians

It’s an unavoidable fact that making a living purely off of music is harder and harder to do these days. There are plenty of exceptions, but in a world turning to streaming, playlists, and music subscription services more and more, money is a constant concern for serious musicians. But if you’re fully intent on earning a living purely off of listening and performing music, there are options you may not have considered. Here are five examples of side jobs for musicians:

Rebecca5 Side Jobs For Musicians
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How To Build Your Tribe And Find Your Super Fans

“There are only two ways to influence human behavior: you can manipulate it or you can inspire it.” -Simon Sinek, “Start with Why”

You’ve heard it over and over again—one of the most powerful tools you have in this industry is yourself. Your music might be great, but that’s not what keeps people coming back for more. It’s your personality. It’s your beliefs. It’s the way you share pieces of yourself and by doing so invite your fans to feel less alone in their own actions, decisions, and understanding of the world. Here are some tips on how to build your tribe and get more fans.

TylerHow To Build Your Tribe And Find Your Super Fans
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5 Ways To Avoid Playing The Comparison Game

Do you find yourself constantly comparing yourself to other artists? Do you get secretly jealous when other musicians land cool gigs, win awards, and score lucrative press?

These are signs that you are playing the comparison game, a common trap that can send normally rational and level-headed artists into a tailspin.

No matter how well you’re doing in your career, you’ll always be able to find someone doing better. In other words, if you let the “comparison game,” and the crippling emotions that accompany it, invade your mental space, you may find yourself on a continuous emotional rollercoaster that can erode your confidence and keep you from making progress.

Luckily, there are tools you can use to help you avoid the comparison game, and tools to help you deal with the emotional rollercoaster if you do fall victim to playing the comparison game.

Rebecca5 Ways To Avoid Playing The Comparison Game
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Why Visuals Are Still Important In Music

With playlist culture continuing to shape music consumption in massive and surprising ways, it might be tempting for artists to not put much thought into the art they release alongside their singles, EP’s, and albums. But associating your music with the wrong kind of visual accompaniment could be hurting your chances of reaching new listeners. Here’s why you should still care about visuals in music:

TylerWhy Visuals Are Still Important In Music
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Want Decent Band Photos? Don’t Do This

Photography has nothing to do with music, but the pictures that represent you or your band are hugely important. Imagery, along with the written narrative you use to describe the story behind your music (your bio) is an integral part of getting people interested in your project. But while solid and engaging band photos can help draw in the attention of potential listeners, poorly executed pictures can do just the opposite. Here are some things you’ll want to avoid while taking band photos:

RebeccaWant Decent Band Photos? Don’t Do This
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Why You Shouldn’t Rely On Crowdfunding For All Of Your Releases

Crowdfunding is an excellent way to promote new music and to help fund it at the same time. Platforms designed to reach friends, family and fans make it easy for artists to reach out to their community and ask for their help in turning a musical vision into a reality. But while crowdfunding has no doubt now helped countless musicians create and release music, it’s a bad idea to rely on it every time you decide to put out new music. Here are a couple of reasons why:

KevinWhy You Shouldn’t Rely On Crowdfunding For All Of Your Releases
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How Playlists Are Helping Bands Focus More On Their Music And Less On Their Image

An artist’s image has little to do with the music they make, but from the clothes a band wears in press photos to the artwork they’ve chosen for their albums. The visual aesthetic musicians choose to present to the world is a big deal when it comes to connecting with listeners and conveying a brand. But for musicians tired of trying to dress a certain way for photos and shows, there’s some good news. Playlists might help listeners focus more on a band’s sound instead of their image. Here’s why.

RebeccaHow Playlists Are Helping Bands Focus More On Their Music And Less On Their Image
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